Siv Lavell

I’m Siv — a designer, artist, and storyteller who brings 8+ years of brand, product, and marketing design expertise. I create work that blends strategy with inspiration, weaving color, story, and emotion into design systems and campaigns that resonate with audiences and scale across platforms.

Java Trading Co.

My Role: Created packaging for our CPG brand tailored specifically for club distribution, presenting the seed-to-cup story in a fresh, distinctive way. From farmer to coffee cup, the narrative is expressed through crystalline blue textured shapes against a bright white background, ensuring high contrast in darker retail aisles. The word organic, rendered in the same signature blue, balances the graphics and strategically highlights the added value, inviting closer inspection. The expanded line included non-organic options and region-specific color variations to differentiate coffees by origin.

EXPERTLY SOURCED | ARTISAN ROASTED