Stage 1: Define
We start by getting to know your business—your goals, audience, and competition. This stage is about understanding what drives you so we can set a strong foundation for the work ahead.
Stage 2: Strategy
With insights in hand, I develop a clear plan tailored to your needs. This includes deliverables, costs, and timelines—making sure everything aligns with your vision and works for you.
Stage 3: Design
Here’s where ideas take shape. I begin with mood boards and concepts to explore creative directions that resonate with your brand. From there, I develop 2–3 styled design options, refining through feedback and revisions until we reach a design that feels just right.
Stage 4: Production
Once the design is finalized, it’s time to bring it to life—whether that means coding, print production, or preparing final assets. The result: a polished, ready-to-launch piece that meets your goals.